Just possessing a website does not optimize it for a smartphone or a tablet. It needs more effort for website designing, the reasons are as follows:
1. GOOGLE GIVES PRIORITY TO MOBILE-FRIENDLY WEBSITES
A mobile-friendly website is indispensable to get high Google rankings as it gives more priority to these websites, those which are not mobile friendly and optimized will miss in search engine results. The Google algorithm changes have tweaked the way Google displays the mobile search engine results.
2. REFINED USER EXPERIENCES
In contemporary times, an internet user cares only about the real information he is looking for, but equally for the website experience too. As the mobile screen size is quite small, users are generally attracted to the website which is more appealing and offers better digestive sections, while dodging the websites with pathetic layouts.
3. QUICK PAGE LOADING SPEED
One of the most important features a user looks is the page loading speed. Many times, a website that is not optimized for smartphones or tablets will load slowly, while the mobile-friendly website will load swiftly. It is because a responsive website’s code design enables the website more compatible and congenial for the end users.
4. BOOSTS CREDIBILITY AND PLAUSIBILITY
It enhances the credibility and plausibility among the clients and the competitors in the pertaining industry. A mobile-friendly website acts as a more authenticate source to a user, as he gets a more pleasant experience while searching for any product, service or information.
5. GRAVITATES MORE CLIENTS
If a client is searching for something on your website, he will not want to settle for anything less than extraordinary and intuitive experience. Only a happy customer will visit your website again in the future and will do a word of mouth, as opposed to a sad customer.
6. TO KEEP THE BUSINESS AHEAD OF THE CURVE
The online digital world is infamous for rapidly and drastically changing updates that catapult the website off track and punctuate the business flow. A responsive website secures the business from search engines continuously up graduating the latest mobile trends.
7. DO IT FOR GOOGLE
According to Google Webmasters, a website must be as per the Google recommendation. As per Google, mobile is extremely crucial for a website to be evident to the browser as everyone finds mobile pretty convenient to do any web search rather than using their personal computers for the same purpose.
8. Favorable FOR REPUTATION
It is propitious, not only for online business reputation but for offline too. It is sheer gullibility to expect that a client forgets the website which caters the bad or good experience to him.
9. MAKE THE BUSINESS CURRENT AND APROPOS
No matter how good are the products and services you are offering to your customers, but if the website is not mobile friendly, it will turn out highly obnoxious to your business in turning off the clients. Make your website modern and apropos to allure more customers to your website.
10. AMELIORATE YOUR BOTTOM LINE
In a case study for a shoe company “offspring” reveals that responsive and mobile-friendly websites boost their search engine rankings by 77.59% and the mobile conversion rate by 15.19%.
By adopting and applying a large search bar and “sticky” header, to make the website more convenient for a smartphone or a tablet, thus retaining the clients for longer durations and triggering more leads.
Kerdasoftech 