In today’s fast-paced society, a business website is indeed the heart and soul of every Digital Marketing Strategy. It’s where businesses either build a reputation or destroy it. For saving yourself and your brand from tons of embarrassment corresponding to a shoddy user-experience, you need to plan well. What you can do is turn your website into a lead generating cash cow. Therefore, it is essential to make ourselves familiar with things that can turn off a potential customer from staying on your website. Here are a few common issues and the methods of avoiding them.
- UNSTRUCTURED INFORMATION AND DETAILS
Most of the website visitors will be there on your website for a reason. They shall be looking either for a product or service, making a purchase, or seeking an answer to their query. To be specific, if they find it tough to locate stuff, then they would end up leaving your website, which is not a favorable situation for any business. Hence, there is a need to plan the flow of the website before going ahead with its Web Design and Development process. Keep the needs and requirements of the users in mind and then present the relevant information in a hierarchical structure, which shall help them in navigating from one page to another.
- NOT OPTIMIZED FOR MOBILE DEVICES
According to various reports and surveys conducted by experts, mobile devices and smartphones bring in near about half of all the website traffic as most of the customers use their mobiles to discover new products, services, and brands. Therefore, a website must be mobile-ready and optimized to prevent losing a chunk of valuable customers and traffic to competitors.
- SLOW LOADING SPEED
Website loading speed is an integral part of the overall user experience. It’s better to not have a website at all instead of having a one that loads slowly and convinces the users for not coming back again. So, it would be right to say that page speed is a critical aspect of the overall website performance and is also a crucial factor for ranking. For optimizing the speed of your website, you can use the Updated Page Speed Report to fix the loading speed issues and opt for image optimization tools to compress the images.
- NO CALL TO ACTION (CTA)
Without any second thoughts, a website without a Call-to-Action (CTA) is like a road without traffic signals and no directions. CTA buttons help in guiding the users and customers to specific landing pages, which allow them to take the desired action, such as filling up a contact form. It is a matter of fact that yes – to quite an extent, it is practically not possible for a business website to generate sales or leads in the absence of appropriate CTA buttons. They play a significant role in converting visitors into leads and completing a website’s communication message.
- ERROR PAGES
You might have come across pages that say ‘this page doesn’t exist’ or ‘404 error,’ which are the web page errors. Such errors are not a pleasant thing for both the business owner and the user. Without any doubt, page issues are quite common, but you must look forward to resolving them. Regular website audits can offer aid in tracing such discrepancies. Another brilliant idea to fix error pages involves redirecting them to the relevant web pages on your website. Besides, you can also customize the content of these pages to engage with the users.
- UNTIDY LAYOUT
The customers and users usually have a low attention span, especially on the web, which is a vast pool of information. Throwing up a whole thesis about your business and its brand on your website is not a great idea. All that you require is a presentable and intuitive design along with generous amounts of white space.
- INCONSISTENT DESIGN
An inconsistent design does nothing but confuses the target market, which shall eventually make them lose interest. Misplaced menu items, colors, logos, and different fonts on each page are a definite deal-breaker for your business and its brand. Hence, it is vital to go for the right design that ensures visual comfort and resonance for the users.
- NO LINK TO SOCIAL MEDIA PLATFORMS
Not integrating your website to your social media accounts is another common mistake, which most of the website owners make. Social media buttons enable visitors to access the business pages on social media networks, including Facebook, Instagram, YouTube, to name a few. Furthermore, you can also allow users to log in to your website using their social media accounts for making the process of signing up user-friendly.
- NOT PROVIDING CONTACT DETAILS
Website visitors can have a host of questions and queries related to troubleshooting, products, services, feedback, and the list goes on. If you don’t provide your contact details, including email id and phone number, the visitors will have no option than to drop-off and start looking for alternatives.
- MISSING ON LEAD MAGNETS
A website is just like a treasure capable of bringing in a lot of qualified business leads. However, without digging deeper, you won’t get fruitful results. Most of the website visitors are wary of sharing personal details. For earning clients and initiating to build a loyal relationship with them, a freebie can prove to be a beneficial approach. Additionally, ebooks, white-papers, video courses, templates, guides, reports, can also be brilliant lead magnets.
Ref: https://www.kerdasoftech.com/blog/typical-website-fails-and-ways-of-avoiding-them/
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